June 10, 2009 — Zumbox, the world’s first paperless postal system, today announced a strategic partnership with ALC, the industry’s leading data marketing service provider; ALC’s Chairman and CEO, Donn Rappaport, will join Zumbox as CEO, while retaining Chairmanship of the company he founded in 1978. The partnership between Zumbox and ALC will leverage ALC’s sales and marketing resources, as well as its network of regional sales offices.
Belardi/Ostroy ALC LLC
Following is a sampling of new-to-the-market and newly managed lists. #1 Golf Investors Mailing List: Target more than 1 million wealthy investors who love to golf and make financial investments. Price: $100/M. Call: Crowley Marketing, 800.488.4852; or visit www.crowleymarketinginc.com 1TM Home Improvement Requesters Opt-in Email Database: Target more than 2.3 million online consumers with an interest in home improvement. Price: $65/M. Call: 1Touch Marketing, 561.368.5067; e-mail firstname.lastname@example.org; or visit www.1touchmarketing.com A and R Research — Pet Owners & Lovers: Target more than 6 million pet owners and lovers. Price: $85/M. Call: ACT ONE LISTS, 800.228.5478; e-mail email@example.com; or visit www.act1lists.com Audubon Naturalist Society: Target
By ELIZABETH KORSUN and ERIN DOLAN Even in the face of diminishing returns, fundraisers tend to stick with a “safe” group of prospect lists — in other words, donor files. But these days, if you’re only working with primary-market data to grow your membership, you’re fighting a war of attrition. What an organization really needs to flourish is new blood, an infusion of new people excited to learn about how it’s making the world a better place. Americans already have shown how spontaneously charitable they can be. A tremendous outpouring of support for tsunami victims came from a staggering number of American households,