The Depressing Truth About Web Stardom
April 14, 2009

April 8, 2009, Technology Review — The web is a classic "attention economy"--a system in which people compete for attention. Ask many experts for the secret of success in such a system and they're likely to point to persistence and high quality content.

YouTube's New "Call to Action"
April 9, 2009

April 6, 2009, Idealist — More and more nonprofits use video to get their message out about the work they do and, of course, to fundraise. For instance, there are already a lot of nonprofits on YouTube (Idealist included). But do people always see these videos and instantly connect with the idea to donate to the cause?

Introducing Beneflix: The Hottest New Online Address for Film and Philanthropy
March 2, 2009

Advancing widespread charitable giving into the digital age, the comprehensive new Web site Beneflix ( debuts today.  Integrating the opportunity for novice filmmakers to gain valuable exposure and for charities to reach a previously untapped resource, Beneflix offers these two seemingly unrelated groups an unprecedented marketplace for networking and fundraising.