April 8, 2009, Technology Review — The web is a classic "attention economy"--a system in which people compete for attention. Ask many experts for the secret of success in such a system and they're likely to point to persistence and high quality content.
April 6, 2009, Idealist — More and more nonprofits use video to get their message out about the work they do and, of course, to fundraise. For instance, there are already a lot of nonprofits on YouTube (Idealist included). But do people always see these videos and instantly connect with the idea to donate to the cause?
Advancing widespread charitable giving into the digital age, the comprehensive new Web site Beneflix (www.beneflix.com) debuts today. Integrating the opportunity for novice filmmakers to gain valuable exposure and for charities to reach a previously untapped resource, Beneflix offers these two seemingly unrelated groups an unprecedented marketplace for networking and fundraising.