The FeedRoom Helps The Humane Society of the United States Extend Their Online Video Library to Millions of iPhone Users

NEW YORK, NY, June 16, 2009 — The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced that The Humane Society of the United States has launched a mobile marketing application, enabling the nation's largest animal protection organization to extend its Web video library to millions of iPhone and iPod Touch users. A FeedRoom customer since 2007, The HSUS delivers information and alerts to millions of online users by enabling Web sites, blogs and social media sites with video and podcast RSS feeds, and other video sharing capabilities.

According to the AdMob Mobile Metrics report for April 2009, the iPhone now accounts for 51 percent of all mobile Web traffic from smartphones in the U.S., up from 10 percent just a year ago. Fighting for the protection of all animals, The HSUS relies heavily on Web video to advance its advocacy, fundraising and awareness efforts, and often goes to extremes to capture and make footage available. By taking the animal movement "mobile," the organization hopes to engage new members in its efforts to end animal cruelty.

"Online video helps us to deliver powerful perspectives on important issues, and to reach out to members of the public at critical moments with a medium that engages and empowers viewers to get involved," said Frank Loftus, senior producer at The HSUS. "When users access our site, they are redirected to a mobile interface that gives them access to our entire video library as MPEG4 podcasts. When new videos are added to the content library or playlists, they are automatically added to the site."

Delivered in a Software-as-Service model, FeedRoom 4.0 Enterprise Video Platform™ is a scalable video publishing system that integrates seamlessly with existing content management systems, social media tools and Web analytics. The flexible system supports a variety of highly customizable, lightweight video players and the powerful, easy-to-use FeedRoom Studio™ publishing interface. Unlike consumer video-sharing sites, FeedRoom 4.0 ensures positive online brand experiences for Fortune 500 enterprises, leading media organizations and government agencies by providing maximum control over the distribution and measurement of video content for marketing, public relations and corporate communications.