5 Key Steps to Taking Your Video Viral
August 4, 2009

Using video online is a great strategy that allows organizations to deliver messages to constituents through blogs, social networks and other online gathering areas.

Filmmakers Focus Their Lens on Social Entrepreneurs
July 16, 2009

July 15, 2009, VOA News — A social entrepreneur is someone who solves a societal problem with a novel solution that benefits humanity, particularly people in the world's poorest communities. Take, for example, British education advocate Ann Cotton. She started a program to support young African girls whose families could not afford school fees. The young women return to their communities as leaders and educators themselves.

The FeedRoom Helps The Humane Society of the United States Extend Their Online Video Library to Millions of iPhone Users
June 16, 2009

NEW YORK, NY, June 16, 2009 — The FeedRoom, a pioneer in online video communications, and a market leader in live streaming video and digital asset management, today announced that The Humane Society of the United States has launched a mobile marketing application, enabling the nation's largest animal protection organization to extend its Web video library to millions of iPhone and iPod Touch users. A FeedRoom customer since 2007, The HSUS delivers information and alerts to millions of online users by enabling Web sites, blogs and social media sites with video and podcast RSS feeds, and other video sharing capabilities.

Will Video Kill the Fundraising Letter?
June 8, 2009

June 6, 2009, Indianapolis Business Journal — Most of us wouldn’t drop what we’re doing to show our friends a form letter that included our names in the salutation.

Save the Redwoods League Launches Photo Contest to Bring Awareness of the World’s Tallest Trees to New Heights
June 3, 2009

SAN FRANCISCO, June 3, 2009 — Save the Redwoods League, the only nonprofit organization dedicated to protecting ancient redwood forests throughout their natural range, announced today a free statewide photo contest to encourage people to share striking images from the world’s tallest forests. The League’s Walk Among GiantsSM photo contest invites California residents to capture every angle of the redwood forest, from the smallest critters inhabiting the forest floor to the grandeur of the tree canopy, for a chance to win redwoods prizes.

Film Festival Accepting Submissions
June 2, 2009

June 2, 2009 — The Lights. Camera. Help Film Festival is now accepting submissions of feature length films, short films, and public service announcements (including dramatic, documentary, experimental, and animation).

See3 Communications Teams With Kaltura to Bring Open Source Video Platform to Nonprofits
April 28, 2009

SAN FRANCISCO, CA, April 28, 2009 — Continuing its growth as a national provider of interactive services to the nonprofit and cause community, See3 Communications announced today at the Nonprofit Technology Conference a strategic partnership with Kaltura, the first open-source video platform. The partnership makes See3 a primary channel to bring Kaltura to nonprofits and extends Kaltura's growing influence as a preferred video solution. In addition, the Kaltura solution is now powering video on DoGooderTV, the video services and promotion site powered by See3, and home to the annual Nonprofit Video Awards.

The Depressing Truth About Web Stardom
April 14, 2009

April 8, 2009, Technology Review — The web is a classic "attention economy"--a system in which people compete for attention. Ask many experts for the secret of success in such a system and they're likely to point to persistence and high quality content.

Visible Measures Partners With MySpace for Internet Video Measurement
April 14, 2009

BOSTON, April 14, 2009 — Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and social marketers, today announced that it has entered into a comprehensive agreement to become the online video measurement platform of record for MySpace, the world's premiere social portal. By collecting detailed audience behavior data on each of the several hundred million video streams it serves every month, Visible Measures will give MySpace the ability to provide its advertising clients and content providers with best-in-class visibility into campaign performance and content effectiveness. As part of this agreement, MySpace will deploy Visible Measures' patented Internet video metrics platform and Visible Measures will be named as MySpace's official provider of digital video measurement and metrics.

YouTube's New "Call to Action"
April 9, 2009

April 6, 2009, Idealist — More and more nonprofits use video to get their message out about the work they do and, of course, to fundraise. For instance, there are already a lot of nonprofits on YouTube (Idealist included). But do people always see these videos and instantly connect with the idea to donate to the cause?