Best Practices Never Go Out of Style
July 5, 2012

What is the one thing in direct response that is going to make your income grow and your donors deepen their conviction? That's what you have to find out.

So, Uh, Are We Doing This Right?
June 1, 2012

Direct-response fundraisers are being asked to measure more carefully in an increasingly complex environment. So, are we doing it right?

Selecting a List, Testing It Twice …
April 5, 2012

To acquire a large number of new donors quickly, nonprofits often turn to direct mail. It's cheap (well, compared to an option like direct-response television); you can target a specific geographic area or demographic; and over time you recoup your costs, identify potential major donors and planned-giving prospects, and build a loyal — and profitable — group of supporters.

4 Low-Cost Tests for Fundraising Direct-Mail Acquisition
June 28, 2011

Unfortunately, organic growth is usually not enough to offset attrition, and online acquisition may not be enough to grow your donor file. So, rather than calculating when attrition will leave you with only one remaining donor (though from experience, I assure you that presenting your board with a graph showing that startling statistic is quite effective), here are four ways to stretch even the smallest direct-mail acquisition budget for maximum impact.