There are still several common mistakes fundraisers make in their online communications, says Thomas Gensemer, managing partner at online technology provider Blue State Digital. Here, he shares those common online fundraising mistakes and provides ways fundraisers can overcome them.
Software/Technology
The demographic sands are shifting — there will be an increasing number of older donors with more disposable income as the baby boomer generation matures, and those donors are going to have to use technology to support their nonprofit organizations of choice. With the likely long-term demise of checks as a method of payment, nonprofits are going to need to make sure their technology is incredibly easy to use so anyone can utilize it.
C-level executives Angel Aloma, Danny McGregor and Atul Tandon, along with moderator Tom Harrison, discussed the biggest issues concerning fundraisers at the DMA Nonprofit Federation New York Nonprofit Conference.
Just as "Internet Management for Nonprofits: Strategies, Tools & Trade Secrets" advises its readers to do, the book is available via different channels — including Kindle, online, e-mail updates and hardcover — and takes on the appropriate identity in each. Here, Hart explains more about how the book can benefit nonprofits:
This week's insider news includes new software for Sept. 11 Day of Service and social media, plus new hires.
The fundraising technology "industry" is alive and well in 2010. Many of the most successful business enterprises that profit from the fundraising sector are in essence technology companies.
On-demand nonprofit constituent engagement solutions provider Convio announced a new version of its online marketing, fundraising and advocacy suite that makes it easier for a nonprofit's constituents to leverage social media and social-sharing technologies.
The Girl Scouts of the USA is automating and streamlining nonprofit financial management across its more than 100 councils with Sage North America's Sage MIP Fund Accounting system.
Nonprofit technology provider Blackbaud will be the exclusive nonprofit sales channel for ThePort social-networking solutions.
Blackbaud announced it has opened an office in Hong Kong to better serve its international customers. The decision to open Blackbaud Asia Ltd., a Hong Kong corporation, was customer- and market-focused, as the company has seen an increased demand for services from nonprofit organizations in the Asia-Pacific region.