Global Versus Local Goals
September 10, 2015 at 10:58 am

Each community can believe in a nonprofit for a different reason. Nevertheless, it’s the specific, on-the-ground rationale that energizes support from each of the affected communities and constituencies. The difficulty arises when those driving the cause continue to proclaim the global goals without reference to the local goals...

4 Reasons Why Your Donor Database Should Not Be a Module
September 1, 2015 at 9:58 am

When was the last time a “one-size-fits-all” or “all-inclusive” solution really worked out for you? There’s no doubt that it can be very convenient for a grocery store to offer every kind of food under the sun. But if you wanted great sushi, which would offer the best quality: a Japanese restaurant or a mega-chain…

Why Mr. Spock Can’t Raise Money
August 28, 2015 at 9:59 am

Poor Spock. He’s caught between his tidy Vulcan logic and messy human emotion. Most of the time, he relies on Vulcan cool. That wouldn’t work well for fundraising, though. Human beings don’t make purely rational decisions. This isn’t my guess; it’s science. We make decisions in the older part of our brains. They’re based on…

How to Close a Gift at Your Next Golf Outing
August 28, 2015 at 9:33 am

The purpose of this post is to discuss how to close a gift in a golf outing. People pay to play in the outing and are typically asked to contribute additionally through raffles, auctions, etc., at the outing site. Another way to gain financial favor is to simply ask a prospect for a gift on the golf course. If I want to ask for a larger gift, I use the golf outing as cultivation time to match the prospect and organizational representatives who are responsible for priorities...

Fundraising Imperatives: Mastering the Constituent Experience
June 22, 2015 at 1:03 pm

By embracing the attributes of the mid-funnel specifically, and the behavioral analytics that stem from this platform, fundraisers have a much clearer understanding of their supporters, which in turn allows for the development of more relevant, customized and personalized experiences and relationships that will result in far greater dividends to the organization.

3 Nonprofit Marketing Trends You Absolutely Need to Know
June 4, 2014

It’s no secret that nonprofit marketing trends have shifted within the past few years. Technology has advanced, online fundraising has grown and the way donors like to interact with nonprofits has evolved. As these changes occur, it’s become increasingly important for organizations to be mindful of how supporters want to be engaged. With that said, here’s a roundup of three major nonprofit marketing trends that any savvy organization should keep an eye on: content, mobile and personalization.

When Personalization Goes Too Far
March 18, 2014

Personalization is a great tool for marketing and fundraising … but there is a limit to how close you should get.