Personalization

From 'OK' to 'Wow': A Guide to Better Fundraising
October 8, 2015 at 9:54 am

We often hear about the fundraisers who use false promises and manipulation to get gifts, but the vast majority are honest, hardworking and passionate about the causes they represent. But, I daresay, a lot of them are kind of stuck at mediocre. This is generally not a result of laziness or a lack of desire. Rather, fundraising is complex. If you want to go from “OK” to “Wow,” no matter how many fundraising hats you wear, here are some tips to keep you moving forward...

It's Nice to Meet, But Better to Know Your Donors
October 5, 2015 at 10:43 am

There is a big difference between simply knowing something about a person and truly knowing the person. Our ability to know a person requires that we have great familiarity with that individual. It’s through this process that we begin to understand whether a person’s behavior is the result of some episodic impulse or something the individual truly could not stop themselves from doing...

Photos Make Priceless Donor Gifts
September 16, 2015 at 9:29 am

One of the best gifts you can give a donor is a photo of the people their gift is impacting. For donors, we would often frame a photo as a thank-you gift. More often than not, when we would make a follow-up visit to the donor’s office, we would see that framed photo proudly displayed...

Global Versus Local Goals
September 10, 2015 at 10:58 am

Each community can believe in a nonprofit for a different reason. Nevertheless, it’s the specific, on-the-ground rationale that energizes support from each of the affected communities and constituencies. The difficulty arises when those driving the cause continue to proclaim the global goals without reference to the local goals...

4 Reasons Why Your Donor Database Should Not Be a Module
September 1, 2015 at 9:58 am

When was the last time a “one-size-fits-all” or “all-inclusive” solution really worked out for you? There’s no doubt that it can be very convenient for a grocery store to offer every kind of food under the sun. But if you wanted great sushi, which would offer the best quality: a Japanese restaurant or a mega-chain…

Why Mr. Spock Can’t Raise Money
August 28, 2015 at 9:59 am

Poor Spock. He’s caught between his tidy Vulcan logic and messy human emotion. Most of the time, he relies on Vulcan cool. That wouldn’t work well for fundraising, though. Human beings don’t make purely rational decisions. This isn’t my guess; it’s science. We make decisions in the older part of our brains. They’re based on…

How to Close a Gift at Your Next Golf Outing
August 28, 2015 at 9:33 am

The purpose of this post is to discuss how to close a gift in a golf outing. People pay to play in the outing and are typically asked to contribute additionally through raffles, auctions, etc., at the outing site. Another way to gain financial favor is to simply ask a prospect for a gift on the golf course. If I want to ask for a larger gift, I use the golf outing as cultivation time to match the prospect and organizational representatives who are responsible for priorities...

Fundraising Imperatives: Mastering the Constituent Experience
June 22, 2015 at 1:03 pm

By embracing the attributes of the mid-funnel specifically, and the behavioral analytics that stem from this platform, fundraisers have a much clearer understanding of their supporters, which in turn allows for the development of more relevant, customized and personalized experiences and relationships that will result in far greater dividends to the organization.