Online Fundraising

The most anticipated day of the year for those of us in the nonprofit world is, perhaps, #GivingTuesday. Created six years ago by the Belfer Center for Innovation and Social Impact at the 92nd Street Y, #GivingTuesday puts an emphasis on the gift of charitable giving and acts as the kick-starter for the holiday giving season...

Online fundraising has taken our nonprofit world by storm. And, a great online fundraising platform offers donors an easy, accessible way to give to their favorite nonprofits—all without the tedious paperwork. In fact, according to the “2018 M+R Benchmarks Study,” online revenue increased a whopping 23 percent in 2017, and nonprofits in the study received an average of 28 percent more online donations in 2017 compared to the year prior...

Advocacy is at the core of every nonprofit organization in one form or another. Most nonprofits are looking to make some sort of social change in the world.  It is easy to get caught up in fundraising efforts as a nonprofit and count solely on those campaigns and projects to advocate for your audience. While this is helpful, fundraising should not be your only advocacy effort!...

Anyone on social media sees the requests for help. Someone’s friend finds herself in a tight spot, or a group they work with is seeking online donations for a building fund, so they post a message about it and include a link where we can give a couple dollars to help. It is crowdfunding, and it works...

The driving force behind charitable giving's evolution, as with many other industries, is Millennials. Not only did the Millennial generation wholeheartedly embrace online giving, they have pushed other generations to participate with charities and causes that are now readily accessible with technology...

“Fundraising strategy” is a loaded term, but a strategy is so imperative to have as a nonprofit wanting to grow, stay relevant and make a huge impact in your cause space. And in a world where there are so many online fundraising options available, sticking with one plan of action can leave you pigeonholed and missing out on huge opportunities...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: donor records that every MGO should keep track of, what to consider when thinking about board diversity and technology hacks to increase fundraising...

With so many nonprofit technology tools at our fingertips, fundraising is no longer limited to formal galas and in-person events. More people are opting to give online each year...

For those of us who are still waiting for teleportation, the future can seem very far away. And for those of us who live and breathe fundraising, our work is often entrenched in old school practices and feels amazingly complicated at the same time...

Softgiving, a financial tech company serving nonprofits, has partnered with Mississippi Public Broadcasting, the statewide NPR affiliate of Mississippi, to reinvent MPB’s well-known radio fundraising drive, “Make a Splash With Change...