Monthly Giving
Sustainer programs have grown substantially over the past few years.
You need to have the commitment in place to want to “spread” monthly giving around as far as you possibly can.
Use the winter and spring to continue to tell your donors how they can simplify their life with monthly giving.
I haven’t been able to solve the mystery: “What’s holding organizations back to start or grow their monthly donor program?”
I still come across nonprofits that have virtually no sustainers. Why? Because they weren’t pushed to do it.
Last week, I was talking to a prospect about how to best set priorities when it comes to monthly giving.
No matter what your current overall communication schedule is, you should be able to fit these into the mix.
As you’re going into the next decade, it might be a good time to take stock of some old ideas that can be new again.
As someone who has raised money for a number of years, I’ve found that it’s always good to look at international fundraising trends.
If you have a holiday card on your direct mail schedule, I highly recommend to include your monthly donors this time of the year.