Membership

Getting people to write checks to support your organization can be tough. But what of those folks who already are writing you a check every year? What of your members?

Membership-based organizations offer a variety of benefits to members, but the support can’t — or shouldn’t — stop there. Loyal-member lists often offer the best leads for potentially larger gifts, but the question is how to get members to see the “added benefit” of giving above and beyond their membership dues.

All of us are aware of behemoth associations such as the NRA or AARP. Huge groups such as these wield major power in the halls of government and hold great sway over vast legions of donors and supporters.