Nonprofit brand strategy consultant Michele Levy provided 11 marketing communications best practices that fundraisers should utilize in their communications strategies in a recent webinar, Ten Marketing Communications Activities You Must Do.
Jane Hoffman, president of the Mayor's Alliance for NYC's Animals, discusses her organization and its fundraising initiatives.
The competition for foundation grants is greater than ever with charitable service demand at an all-time high. So to ensure your organization is in position to grab the attention of grantmakers, make sure you're set up with the pre-grantseeking needs foundations look for.
The organization, long an icon of wholesomeness in a simpler America, has seen its membership plunge by 42 percent since its peak year of 1973, when there were 4.8 million scouts. In the last decade alone, membership has dropped by more than 16 percent, to 2.8 million.
The declines reflect the difficulties of keeping up with changing times and shifting demographics, as well as of battling a perception that the organization is exclusionary because it bars gay people and atheists, not to mention girls under 13.
WASHINGTON—Members of associations across the country give generously to community causes and organizations, but fewer than 15 percent ever make a contribution beyond dues and fees to the professional associations to which they belong. A new study recently published by ASAE & The Center for Association Leadership, The Decision to Give: What Motivates Individuals to Support Professional Associations, explores giving by association members both to community causes and to associations, while also highlighting some opportunities to increase donations among association members.
The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper , chairman and founder of hawkeye, as chairman of the board. Don McKenzie , CEO of Direct Group, was elected vice chairman of the board. The terms of office commenced at DMA’s board meeting today in Washington, D.C.
The Association of Fundraising Professionals (AFP) and the Partnership for Philanthropic Planning (PPP) are involved in discussions aimed at developing an affiliation agreement and forming a united organization dedicated to advancing ethical fundraising and philanthropic planning practice.
AFP (which encompasses 30,000 fundraisers working in all aspects of the profession) and PPP (which represents over 8,000 individual and council members working in the area of philanthropic planning) are two of the largest fundraising organizations in the world. An affiliation between the two would help unify the fundraising profession and strengthen the holistic approach to serving donors and the charitable missions that they support. An affiliation would also provide greater educational opportunities; increased distribution and use of best standards and ethical practices; and a stronger voice on issues related to public policy, fundraising practice, and donor service.
Miriam Isserow
development consultant/
former development director
Women Empowered Against Violence
Truth be told, it was this nomination from Lauren Hines, development director at the Council for Court Excellence and a colleague of Miriam Isserow's, that prompted us to go with the "superhero" theme for this year's awards.
Matthew Bregman
director of development
El Museo del Barrio
Since Matt Bregman's arrival at El Museo del Barrio in spring 2006, private giving has soared from $2 million in FY02-05 to more than $6 million last year. But as impressive as those numbers are, it's not always just about numbers. According to Julián Zugazagoitia, director and CEO of El Museo del Barrio, Matt's leadership made it possible to reopen the museum to the public after a $35 million renovation.
Christina Johns
senior manager of DRTV and social networking
International Fellowship of Christians and Jews
Christina Johns came onto FS' radar last year when she pitched an idea to write about social networking in regard to nonprofit organizations. We were impressed with how 
comfortable she was with a subject that was so new to the sector and one that was causing all kinds of angst among even the most 
daring fundraising pros. She has an impressive and easy grasp of (and genuine passion for) the social-
networking milieu — its possibilities, its limitations and the strategies needed to make it work.
