List Management
June 1, 2009
Put simply, modeling means finding like characteristics about people that, when combined, enable you to predict future behavior. There are several inexpensive ways to model your data yourself (and some more expensive ways to use external data sources to help you) that can yield more revenue at lower cost from your direct-response program.
April 1, 2009
Following is a sampling of new-to-the-market and newly managed lists.
March 1, 2009
Following is a sampling of new-to-the-market and newly managed lists.
December 1, 2008
21st Century Investor Postal List: Target 46,399 subscribers to a newsletter on how to become wealthy by investing in companies that are changing the way the world works. Price: $190/M. Call: MetaResponse Group, 954.360.0644; or visit www.metaresponse.com. 3-N-1 Direct — Book Buyers & Reading Enthusiasts: Target 2.3 million book buyers and reading enthusiasts. Price: $95/M. Call: Media Source Solutions, 866.641.3003; e-mail sales@mediasourcesolutions.com; or visit www.mediasourcesolutions.com. A+ Bridal: Target 321,458 women who have requested a catalog featuring wedding invitations and personalized accessories. Price: $95/M. Call: A+ Media Group, 847.636.2754; or visit www.aplusmg.com. Action Against Hunger: Target 2,300 donors to
August 1, 2008
A Walk Down The Aisle: Target 136,214 couples of all ages and backgrounds who recently have gotten married. Price: $80/M. Call: ListSolutions, 866.516.8794; e-mail info@listsolutions.com; or visit www.listsolutions.com American Mail Responders — Children’s Books Reading: Target more than 12.5 million consumers who enjoy reading children’s books. Price: $95/M. Call: Paramount Lists, 800.723.5478; or visit www.paramountlists.com America’s Voice — Children’s Advocate Donors: Target 536,792 child-welfare donors who place great importance on issues that affect our nation’s children. Price: $85/M. Call: Political Fundraising Lists, 866.314.5478; or visit www.pfl-llc.net Avenue W — Degrees Online For Women: Target more than 1 million women who want to receive an
July 1, 2008
Following is a sampling of new-to-the-market and newly managed lists.
June 1, 2008
Following is a sampling of new-to-the-market and newly managed lists. #1 Golf Investors Mailing List: Target more than 1 million wealthy investors who love to golf and make financial investments. Price: $100/M. Call: Crowley Marketing, 800.488.4852; or visit www.crowleymarketinginc.com 1TM Home Improvement Requesters Opt-in Email Database: Target more than 2.3 million online consumers with an interest in home improvement. Price: $65/M. Call: 1Touch Marketing, 561.368.5067; e-mail info@1touchmarketing.com; or visit www.1touchmarketing.com A and R Research — Pet Owners & Lovers: Target more than 6 million pet owners and lovers. Price: $85/M. Call: ACT ONE LISTS, 800.228.5478; e-mail info@act1lists.com; or visit www.act1lists.com Audubon Naturalist Society: Target
May 1, 2008
Following is a sampling of new-to-the-market and newly managed lists.
April 1, 2008
Following is a sampling of new-to-the-market and newly managed lists.
March 25, 2008
Q: Can a list become tired or overused? A: Yes, in extreme circumstances. If the mailer is taking every name and every segmentation possible and results are diminishing, it might be time to rest a list and return to it in a later mailing. The list broker can determine when a list is being overused; however, it usually takes years to reach this level. Q: Why are there duplications on the same list? A: Not everyone uses the same merge/purge logic, and there can be human error. This is quite common and is part of the standard allowable deductions that a list owner will
