List Management

Following is a sampling of new-to-the-market and newly managed lists.

Following is a sampling of new-to-the-market and newly managed lists. #1 Golf Investors Mailing List: Target more than 1 million wealthy investors who love to golf and make financial investments. Price: $100/M. Call: Crowley Marketing, 800.488.4852; or visit www.crowleymarketinginc.com 1TM Home Improvement Requesters Opt-in Email Database: Target more than 2.3 million online consumers with an interest in home improvement. Price: $65/M. Call: 1Touch Marketing, 561.368.5067; e-mail info@1touchmarketing.com; or visit www.1touchmarketing.com A and R Research — Pet Owners & Lovers: Target more than 6 million pet owners and lovers. Price: $85/M. Call: ACT ONE LISTS, 800.228.5478; e-mail info@act1lists.com; or visit www.act1lists.com Audubon Naturalist Society: Target

Following is a sampling of new-to-the-market and newly managed lists.

Following is a sampling of new-to-the-market and newly managed lists.

Q: Can a list become tired or overused? A: Yes, in extreme circumstances. If the mailer is taking every name and every segmentation possible and results are diminishing, it might be time to rest a list and return to it in a later mailing. The list broker can determine when a list is being overused; however, it usually takes years to reach this level. Q: Why are there duplications on the same list? A: Not everyone uses the same merge/purge logic, and there can be human error. This is quite common and is part of the standard allowable deductions that a list owner will

To identify the lists that work, a fundraiser has to first know his or her organization. The donor profile of your database is the best place to start when considering an outside-list acquisition program. External list donors who already have the same demographic and psychographic profile as your housefile donors are more likely to give to your organization over another one. Your donor profile might look something like this: * Female * Age 55+ * Income $50,000+ * Lives in Georgia * Likes to knit and enjoys walking Identifying common characteristics within your donor base can help you look for lists that meet a

Following is a sampling of new-to-the-market and newly managed lists.

Following is a sampling of lists available to reach donors who support education causes.

Following is a sampling of lists available to reach military personnel as potential donors.

A sampling of lists available to reach sports fans as potential donors.