Individual Giving

Did you know that for small nonprofits, one out of every $5 is raised online? And about half of individual donor revenue comes from donors giving less than $1,000? In addition, small nonprofits retain about 60 percent of their donors from year to year—that’s astounding! For nonprofits with budgets that are less than $2 million,…

There are 142 days left in 2016. That sounds like a lot, and it is if you start thinking about year-end direct response fundraising now. But if you wait, there’s a good chance you will leave money on the table because of missed opportunities and no time to give it your best effort. For those of you who want to enjoy the holidays knowing that you’ve done all you can to maximize the income your nonprofit will receive, here are some things to work into your planning...

When you work at a small nonprofit or a nonprofit with a very small development staff, life feels very rushed all the time. Who posts on social media? You do. Who updates the website? You do. Who writes the appeals? You do. And maybe you don’t even have a development staff—it’s just you, the executive…

Charitable giving may be up nationally, according to new data released last week, but it's a different story in Southern California. The ground is shaking beneath 35,000-plus charities based in Los Angeles County, and it’s not because of the San Andreas Fault this time. Angelenos are giving $1 billion less per year—almost all of it…

Charitable giving topped $373 billion in 2015, a 4 percent increase over 2014, according to "Giving USA 2016," the annual report published by Giving USA Foundation and produced by Indiana University Lilly Family School of Philanthropy. The giving totals are the highest ever recorded for a single year. Don't have time to dig into the full report? No worries. We've compiled some of the highlights...

Three in every $4 are donated by individuals, according to Giving USA 2015: The Annual Report on Philanthropy for the Year 2014. Given this statistic, it’s imperative that, as fundraisers, we master the principles of people-based marketing. The principles are based on the evolution of a single idea: By understanding the unique characteristics of a donor, we can build highly customized experiences that will drive increased giving, improved retention and enhanced donor satisfaction...

People are far more distracted than they were a decade ago, which means that even the most experienced fundraiser must continually evolve—something the industry has found difficult at times—and leverage new outlets to increase donations. Is it possible that our inability to adapt or unwillingness to change is a primary reason for our industry’s declining performance?...

Successful fundraising isn’t just about money. It’s about relationships. The organizations that understand this have happy, repeat donors. So who’s doing well with individual giving? "Fundraising Bright Spots: Strategies and Inspiration From Social Change Organizations Raising Money From Individual Donors," sponsored by the Evelyn & Walter Hass Jr. Fund, explores some possibilities. The new report…

What motivates the ultra wealthy to give? Wealth-X conducted an Attitudes Survey in conjunction with Knight Frank to gain insights into the perspectives and behaviors of the ultra wealthy around wealth management, philanthropy, wealth transfer and more. The survey was based on the views of around 400 of the world’s leading private bankers and wealth…

A staffer responsible for donor relations at a mid-size community charity began our conversation by describing a fundraising program that, although fully functioning, is showing the early warning signs of real trouble. Stagnant gift size and a declining—albeit slowly—donor-renewal rate. Her concern was palpable. At an appropriate pause, I asked her what she thought the issues were. Her response was simple: “Our donors simply aren’t giving enough. They don’t understand the urgency of the work we’re doing.”...