Incentives

We didn’t call it “peer-to-peer fundraising” at first. Back in the late ’90s and early ’00s, some of us were excited by the prospect of bringing traditional fundraising activities online. One of the big areas of focus was the pledge-based special event. Historically, these campaigns occurred offline using just pens, paper pledge-forms, cash and checks.…

Maybe it is time to accept that walk is dead. Maybe enough people have done walk that we just can’t attract enough participants. Maybe the digi-verse gives them a new way to fundraise, and they don’t need to face-to-face with each other. Maybe no amount of lipstick is going to dress up this pig...

Hunger affects 42.4 million people (one in eight Americans), 13.1 million of whom are children and 5.7 million of whom are the elderly. The organization launched its most recent initiative, “This is Hunger.” With this initiative, MAZON is touring the country and giving people the opportunity to participate in a two-part solution to end world hunger...

If you’re a fundraiser, does this sound like you? Show me my money! According to 5 years of research by Penelope Burk (culminating in her book, “Donor-Centered Leadership”), as well as a much-talked-about study by CompassPoint and the Evelyn & Walter Haas Jr. Fund, half of chief development officers plan to leave their jobs in 2 years or less and 40 percent plan to leave fundraising entirely...

Mar. 8 was International Women’s Day, an annual movement that has been dated back to the 1900s to support the economic, political and social achievements of women and the fight for gender equality. To my strong, independent women out there—you rock! You continue to motivate and inspire us every single day...

Amazon launched AmazonSmile in 2013. AmazonSmile is a means for consumers to shop and donate to their favorite charities at the same time. AmazonSmile essentially offers the same selection as Amazon—except the company will donate a 0.5 percent of the eligible purchase price to a charity of the consumer’s choosing...

Chance the Rapper held a press conference at Westcott Elementary School in Chicago to announce that he is donating $1 million to Chicago Public Schools. “Our kids should not be held hostage because of political positions,” he said. He later revealed that he and Common will speak on the phone to discuss further funding. The…

Easter Seals grabs the attention of its donors with a direct mail package that appeals to their sense of humor.

Easter Seals grabs the attention of its donors with a direct mail package that appeals to their sense of humor. Mailer Name: Easter Seals Date Mailed: April 2015 & April 2016 Getting a past donor to renew their membership or contribution can be challenging. In this direct mail package, Easter Seals follows up on its […]

An animal rescue gets donors to focus on the dogs and cats they care for … as well as their own.