Fundraising

#GivingTuesdayNow, on May 5, 2020, was developed as an emergency response to COVID-19.

TrueSense Marketing announced that 249 charities from 45 states reported more than $1.2 million dollars raised from 4,778 donors.

As we all have heard, #GivingTuesdayNow is taking place on May 5, 2020. This year is remarkably different. 

A diverse coalition of individuals, companies and foundations have rallied to mobilize $536 million to support COVID-19 relief efforts.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Currently, The Salvation Army Indiana Division has become involved in the frontlines of serving those affected by the COVID-19 virus.

What is our new normal going to be? As I’ve talked to fundraisers across the nonprofit sector, this question is the common theme. 

We know that these times are unlike anything that any of us in living memory has seen. However, nonprofits are in a unique position.

You may be hesitant about fundraising in general right now because of high unemployment and the fragility of many people’s health.

It would be worse to go out of business because fundraising was nixed during a time when organizations arguably need it most.