Corporate Sponsors Team Up with Country Star for Disaster Relief Efforts
July 7, 2021 at 12:10 pm

Country superstar Alan Jackson wanted to raise money for tornado disaster relief that devastated his hometown, so he teamed up with two corporate sponsors for his first in-person concert in more than a year. The sold-out benefit concert, Where I Come From: Tornado Benefit Featuring Alan Jackson, raised a total of $2 million dollars for local relief efforts. It also was live streamed on Facebook and available to watch for a few additional days, reaching an additional 1 million fans worldwide for an additional fundraising impact... 

6 Things We Learned From Social Giving During a Time of Social Distance
June 10, 2021 at 11:24 pm

Social giving experiences were some of the most drastically impacted by the COVID-19 pandemic. As we emerge from an extended period of social distancing, it’s important to reexamine how giving experiences and expectations have changed and what lessons we can learn from virtual fundraising...

The NonProfit Voice Ep 48: Previewing Bridge Conference 2021's Jam-Packed Lineup
June 10, 2021 at 10:58 am

In this episode of The NonProfit Voice, Bridge Conference 2021 co-chairs John Thompson (chief creative officer for TrueSense Marketing) and Mirvlyne Brice (senior individual giving officer for Academy of Hope Adult Public Charter School) give a sneak peak at what’s on deck for this year’s virtual event...

The 2021 Golf 4 Kids Experience
May 14, 2021 at 12:31 pm

The Salvation Army Indiana Division had to make several decisions, especially those affecting special events for much-needed revenue.

The Walk Is Dead (Again)
July 24, 2020 at 8:01 am

“Walk” used to be a word that helped us understand what to expect and the mechanics by which it worked.

A Big Fundraising Event Isn’t a Plan
July 21, 2020 at 12:37 pm

No amount of “projections,” predictions based on past experience, can give you any assurance with a revenue-generating event.