April 25, 2017 at 10:53 am
Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...
April 24, 2017 at 9:06 am
A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...
April 12, 2017 at 9:02 am
Turnkey deploys hundreds of thousands of emails each month on behalf of dozens of nonprofits. Email communication is cheap, and its effects are measureable. It is a great channel to nurture and deepen relationships with constituents on which nonprofits depend...
April 3, 2017 at 9:37 pm
Email is the bread and butter of digital marketing. While it’s important to have a number of communication channels through which to engage your community, no organization (for-profit or nonprofit) can afford to neglect email. But the importance and prevalence of email marketing is part of what makes it so difficult. When every organization is…
March 13, 2017 at 3:11 pm
The No. 1 strategy for sustaining good-standing relationships with donors is by engaging with them on a personal level—not just the major donors, but all donors. And yes, this includes your mid-level donors, too...
March 9, 2017 at 8:50 am
A major Republican nonprofit is rolling out radio ads in 10 states, pressuring senators to support the repeal and replacement of Obamacare just as a bill starts working its way through the House of Representatives. One Nation, which is controlled by allies of Senate Majority Leader Mitch McConnell, is airing the ads as the second…
February 13, 2017 at 12:00 pm
How can you get a donor to support your mission? With an email like this one, which puts the spotlight on the right place.
February 12, 2017 at 4:53 pm
How can you get a donor to support your mission? With an email like this one, which puts the spotlight on the right place. Mailer Name: Covenant House Date Emailed: June 11, 2015 For decades, Covenant House has been dedicated to helping runaway and homeless kids. Its Bed for Every Kid’s Head campaign, supported by […]
February 8, 2017 at 9:39 am
Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...
February 7, 2017 at 9:42 am
Are you confused between opinions and facts when it comes to email marketing? Here’s a list of 104 answers for you…
