There are still several common mistakes fundraisers make in their online communications, says Thomas Gensemer, managing partner at online technology provider Blue State Digital. Here, he shares those common online fundraising mistakes and provides ways fundraisers can overcome them.
Read MoreCategory: Creative
This Month — A Brandraising Twofer
Start your donor relationships off right with prompt, polite thank-you notes, and start lighting the fire for your end-of-year appeals today.
Read MoreAnd the Winners Are …
It was a big year for the Gold Awards, folks! 2010 marked the year with the largest number of entries to date. All told, the 108 submissions represented 15 nonprofit organizations and 30 agencies. We’re thrilled, and want to say congratulations to the winners and thank you to everyone who participated.
Read MoreHappy Holiday (Giving) Season to You!
FundRaising Success recently did a quick, informal poll of a number of fundraising professionals from across the sector, and here are some of their “off-the-top-of-my-head” tips for ending the year with an uptick in giving.
Read More8 Ideas to Jump-Start Fall Fundraising
Is the creative well a bit dry? Here are some ideas to boost your fall fundraising efforts.
Read MoreComplete List of Winners
A complete list of the 2010 FundRaising Success Gold Awards winners.
Read MoreFundraising From Yourself
It’s lurking. It’s close. And it’s deadly. It forces hundreds of nonprofit organizations out of business every year. It robs even more organizations of their resources and leaves them foundering, unable to fully accomplish their missions. It destroys the careers of hundreds of hardworking and idealistic people.
Read More25 Good Fundraising Ideas (and One Bad One)
During the first-ever FundRaising Success Virtual Conference & Expo held on May 20 (and available on-demand until Aug. 24), FS columnist and creative director at TrueSense Marketing Jeff Brooks provided 25 good ideas and even one bad one for fundraisers. Here is a rundown of his ideas from his session, “Feel the Power!”
Read MoreBe SMART About Fundraising
These days, people are bombarded with messaging from every angle, and with their precious little free time, it’s easier for donors to hit the delete button or toss their mail in the recycling. To reach donors, you have to break through the noise with relevant, attention-getting communications. And you must have a way to measure their impact as well.
Read MoreWhen Goofus and Gallant Raise Funds
Remember Goofus and Gallant? They’re two boys, brothers maybe, whose morality tales in children’s magazine Highlights (that mainstay of doctors’ waiting rooms) had a profound impact on the moral and behavioral development of many a boomer-aged kid — though not always the way the authors intended. (They are also, I’m compelled to mention, registered trademarks of Highlights for Children Inc.)
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