Cause Marketing/Corporate Partnerships

Corporate volunteerism catches on among workers
December 28, 2010

While companies have had corporate giving programs for years, they increasingly are involving employees by giving them a say in which charities to support and providing time off with pay for volunteering. Corporate volunteerism is growing, with 20 percent more companies allowing employees paid time off for volunteer projects than three years ago, according to a report by the Committee Encouraging Corporate Philanthropy.

Corporate giving also has been a bright spot. Corporate charitable contributions rose 5.5 percent in 2009, according to Giving USA Foundation's report.

Nonprofits getting first shot at bank foreclosures
December 28, 2010

Francisco and Pam Cruz will become first-time homeowners, helped by one of many nonprofit groups that can snag foreclosures at a discount - sometimes free - before banks make them available to speculators.

Rebuilding Together obtained the home for free from JPMorgan Chase & Co., the bank that foreclosed on its previous owner.

In a market hot with speculators snapping up cheap foreclosures, Rebuilding Together's program is one of many that give a leg up to nonprofits and redevelopment agencies trying to stabilize neighborhoods dotted with vacant houses.

Google awards $4 million to San Rafael HIV-prevention nonprofit
December 20, 2010

A San Rafael-based nonprofit that does HIV prevention work abroad may be expanding its programs after receiving a $4 million grant from Google.

Google's sales team awarded the grant to Global Strategies for HIV Prevention "to help with access to vital medication and health services, especially for women and girls, in post-conflict areas of Africa," Google spokesman Jamie Yood said.

Blackbaud Concludes Year of Service by Donating 4,469 Toys to Children in Need this Holiday Season
December 16, 2010

As charities are faced with an increased demand in services with just a slight recovery in giving in 2010, Blackbaud Inc. has a renewed focus on its corporate value "service to others makes the world a better place.” Just this year, the company participated in countless philanthropic initiatives; from donating over 4,469 toys during the holidays, and launching the Nonprofit Leadership Circle, to receiving the Green Business Pioneer Award.

NASA to outsource space station's science projects
December 8, 2010

NASA is looking to hand over control of U.S. science experiments on the International Space Station to a nonprofit organization, the space agency announced Monday.

The space agency issued a call for "an independent, nonprofit research management organization to develop and manage the U.S. portion of the station," according to the Dec. 2 statement.

Solving Social Problems Is Key Motivator for Giving, Big Companies Say
December 6, 2010

Big companies are most likely to give to charity or undertake other social-responsibility efforts because they want to fight national or global problems, according to a new study by Weber Shandwick, a public-relations firm in New York.

But business-oriented goals, such as building consumer loyalty, were the primary drivers for many corporations.

Dave Matthews gives fans a ticket to philanthropy
December 2, 2010

In unique partnership with the website JustGive, Matthews is letting fans direct the proceeds of two upcoming Seattle shows to the charities of their choice. Every ticket is matched with an equal donation to philanthropy.

"The point is the act of giving and making the process available," he said in an interview. "I think it may make people feel a certain amount of power to see the ease of how you can give."

GE plans to donate $50 mln to U.S. health clinics
September 24, 2010

General Electric Co plans to donate about $50 million to community health clinics across the United States over the next couple of years, saying that urban clinics can play a role in the effort to slow the rapid rise of the nation's healthcare bill.

The largest U.S. conglomerate doubled its prior pledge on Wednesday as it announced $1 million in grants to two Atlanta clinics, bringing its total giving since it kicked off the drive last year to $8.5 million.

32 Virginia Nonprofits Receive Nearly $46,000 in Literacy Grants Through Convenient Verizon Program
September 22, 2010

Thanks to the generosity of Verizon customers in Virginia who participated in the company's Check Into Literacy program, 32 literacy-focused nonprofit organizations throughout the commonwealth received grants totaling $45,787.

The Check Into Literacy program allows Verizon landline telephone customers to support literacy by checking a box on their monthly phone bills to make a $1 tax-deductible donation to promote literacy.  Verizon then distributes these donations to local literacy organizations that serve the individual states in which the customers live.

Despite Struggles, Entrepreneurs Find Ways to Give Back
September 20, 2010

By the end of 2008, some 60 percent of small-business owners like Mr. Gumas reported that the economic downturn had affected their charitable giving, according to a study whose sponsors included The Chronicle of Philanthropy, a newspaper that covers nonprofit organizations. Tough times have compelled small-business owners like Mr. Gumas to rethink long-held business practices. But many are finding creative ways to continue their support for good causes — a practice that can have positive side effects. Here are some suggestions based on the experiences of small-business owners.