Cause Marketing/Corporate Partnerships

Pepsi Hits 'Refresh' on Donor Project
February 1, 2011

PepsiCo Inc. is revamping a charitable-giving program created to boost its corporate image and sales of its flagship cola but marred by complaints of vote-rigging and other irregularities — with several changes geared toward steering more of the prize money toward community and grass-roots organizations.

With a promise of $20 million in donations for "refreshing ideas that change the world," Pepsi's Refresh Project drew rabid competition for the prize money—perhaps too rabid.

Wrigley Company Foundation Expands Global Impact with New Health Development Programs
February 1, 2011

The Wm. Wrigley Jr. Company Foundation today announced the launch of a two-year, $3 million (USD) school health partnership with Save the Children.  The initiative will be activated in six countries across the world, aimed at improving the health and nutrition of more than 273,000 school-age children in disadvantaged communities. The school-based programs will be implemented in China, Kenya, the Philippines, Tajikistan, Vietnam and Indonesia at a grass-roots level.

HP remakes corporate philanthropy by donating its expertise to nonprofits
January 25, 2011

Hewlett-Packard is reshaping its policies on giving away money to nonprofit causes. Now the company will not just give away money. It will also donate the expertise of its employees to build solutions for nonprofits.

The change in policy makes sense, as the value of HP’s technology expertise could be far more useful, in conjunction with a donation, than just writing checks to charities, said Paul Ellingstad, a director in the office of global social innovation at HP, in an interview.

Institutional giving on rise globally
January 19, 2011

Institutional philanthropy is on the rise throughout the world, can play a key role in addressing human problems and boosting civil society, and slowly is moving beyond traditional charitable giving to also include more strategic giving aiming at significant social change, a new study says.

Still, global institutional philanthropy faces big challenge, says the study, which was prepared by The Philanthropic Initiative for the Worldwide Institute for Grantmaker Support.

MyNewPlace Goes PINK: Launches $100K Fundraising Campaign for Breast Cancer Research
January 18, 2011

MyNewPlace, one of the nation’s largest apartment and home-rentals websites, today launches MyNewPlace PINK, a nationwide fundraising campaign benefiting The Breast Cancer Research Foundation® (BCRF), an independent, not-for-profit organization dedicated to preventing breast cancer and finding a cure by funding clinical and translational research worldwide. The goal of the year-long campaign is to raise $100K by encouraging users to take an active role in finding a cure during their apartment search by simply clicking, printing and delivering a donation form to a participating community’s leasing office. “We’re grateful for the success we’ve achieved as a company and want

Blue Jackets' win earns $10K for charity
January 18, 2011

What started with a tweet from a 25-year-old Blue Jackets fan Wednesday morning ended Friday night with more than $10,000 pledged to local charities and nonprofit organizations.

In an effort to rouse the Jackets from a five-game losing streak, Columbus resident Tyler Schweinfurth got on Twitter and promised $20 to the Jackets player who delivered a winning goal Friday night against the Detroit Red Wings.

By the time the Jackets took the ice in Nationwide Arena, nearly 150 people, got behind the drive and pledged $5,327 to the "money on the board" campaign.


First Hawaiian to give $2.5M to charity
January 17, 2011

First Hawaiian Bank, which began its Kokua Mai employee-giving program in 2007 to give back to the community, is pledging to donate $2.5 million to Hawaii nonprofits in 2011, raising its total contribution to charities to more than $5 million over a two-year period.

The state's largest bank and its 2,200 employees gave more than $2.5 million to more than 400 local charities in 2010, with employees and retirees raising more than $560,000 of that amount for 38 designated charities during its Kokua Mai fund drive in October.

2010 was a big year for giving, Fidelity fund says
January 13, 2011

Donors to the Fidelity Charitable Gift Fund made more than 353,000 grants totaling over $1.2 billion to nonprofits nationwide during 2010, up 19 percent and 14 percent, respectively, compared to 2009, the fund said.

Incoming charitable contributions surpassed $1.6 billion during 2010, representing a 42 percent increase compared to 2009. This is the sixth consecutive year that the Gift Fund has accepted more than $1 billion in contributions from donors.

First Lady of New Jersey Joins with National Nonprofit to Promote Wellness
January 11, 2011

Community Options, a national nonprofit organization that supports people with disabilities, is working to promote greater health and wellness this Valentines Day. The organization has put together a national 5K Run, Cupids Chase, which will take place in 24 cities across 10 states on February 12, 2011.

Mary Pat Christie, First Lady of New Jersey, is the Honorary National Chairperson of Cupids Chase. Christie is working with Community Options to bring greater awareness to the cause and promote corporate social responsibility and health and wellness.

Daily Deals for Green Products Benefit Nonprofit
January 10, 2011

Green America, a Washington nonprofit that wants the American economy to be dominated by environmentally friendly companies, has started a deal-of-the-day Web site called GreenDeals.

In partnership with Q4 Marketing, of Boston, Green America carefully screens businesses, allowing only those that it defines as environmentally friendly and socially responsible to offer discounted deals.

reen America says it’s on its way to raising $24,000 as part of the deal with Q4 Marketing, which is expected to make a bit less from the partnership.