Nonprofit organizations are turning to the Web for more than just donation collection. Many are connecting with volunteers through virtual-placement agencies such as VolunteerMatch.org, the Web service of San Francisco-basednonprofit VolunteerMatch, which uses the Internet to link interested people with volunteer opportunities.
According to conventional wisdom, the world of fundraising for nonprofit organizations includes separate camps of volunteers and donors. Donors shall give their money, volunteers shall give their time, and never the twain shall meet, right?
Not necessarily. Increasingly, fundraising officials at nonprofits are seeking volunteers willing to make the leap to financial sponsorship. Volunteers are being asked to contribute money precisely because they’re already physically and emotionally involved with the organization. If they’re more or less committed to the cause through volunteer work, it makes sense to ask them to make a monetary contribution.
