Annual Campaigns

The Problem With the Annual Appeal
August 10, 2015 at 12:42 pm

The annual appeal concept is one that holds to the idea that donors give one time, once a year, hence the words “annual gift” or the question, “Has the donor made their annual gift yet?” Fundraising programs built on this philosophy look to secure that one gift once a year, and then the work is finished. There are several things wrong with this concept...

United Way Midlands Shifts Focus 
to Year-Round Fundraising
August 3, 2015 at 1:32 pm

The United Way of the Midlands is changing the way it raises money as it adapts to the changing nature of the workplace and to intensifying needs within the community. Shawna Forsberg, president and chief executive officer at the United Way, said the organization no longer will announce a specific funding goal each August and…

Go for the Green: Prepare for Year-End Fundraising Today
March 17, 2015

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means updating your messaging that you decided last July was the best approach. It means confirming or lining up your interviews for those story-based letters. It means making sure that you're still sending to the right segments.

Look at the Horizon in Fundraising
March 11, 2015

This is incredibly effective! If you ask me to do one or two strategic things, I can and will accomplish them. Get me loaded up with a bunch—and especially things that I am not comfortable doing—I'll shut down.

Top 10 Fundraising Tips to Take You Over Goal for Year-End
December 10, 2014

Did you know that billions of contributions are in play right now? Donors will, in fact, be giving vast amounts of money to charities in the next three weeks. Many organizations will receive up to a third of their entire annual giving this month.