Animals

The RSPCA is to tweet animal emergencies all day, with followers getting the chance to view the wide range of calls the charity receives.

The RSPCA's cruelty line received more than 1.25m phone calls last year and, on average, the charity responds to about 1,000 incidents a day.

RSPCA inspector Tony Woodley set up the Twitter account feed as he wanted to publicise the work of the RSPCA's 288 inspectors, 119 animal welfare officers and 74 animal collection officers.

Both fundraising revenue and donor growth remain flat from the first half of 2009 to the first half of 2010, according to the 2010 Target Analytics donorCentrics Index of National Fundraising Performance: 2010 Second Quarter Results report.

Wildlife Trust, a non-profit international conservation organization dedicated to protecting wildlife and safeguarding human and animal health, announced that the organization will be re-branded with a new name and tagline: EcoHealth Alliance, "Local Conservation, Global Health." The organization also launched its new website at http://www.ecohealthalliance.org today, and re-branding efforts will extend to hiring new scientists, developing additional programs, and forming new alliance partners.

When the Haiti earthquake hit back in January, the outcry and response were swift and plentiful. In this new era of the iPhone and other mobile devices, the biggest buzz in the fundraising sector was generated from the mobile-giving explosion following the disaster. But the biggest takeaway for fundraisers — all of them, not just disaster-relief organizations — is that donors have certain, higher expectations these days, and your organization must meet them.

The National Fish and Wildlife Foundation (NFWF) announced a project to provide wetland habitat for migratory birds affected by the Gulf oil spill. NFWF's Recovered Oil Fund for Wildlife invested $2.5 million in the project. The organization will join Ducks Unlimited and others to establish wetlands on private lands along the coasts outside of the spill area to provide millions of migratory birds with a natural habitat.

The Mayor's Alliance was founded in 2002. Members of the animal law committee at the New York City Bar Association initially contacted (newly elected) Mayor Bloomberg's transition team. At the time, the euthanasia rate at the city shelters was 74 percent, and it was clear a new approach to animal welfare was needed. After initial talks, the alliance organized as a public-private partnership with the City of New York, but its funding is 100 percent private. Mayor's Alliance works with 160+ nonprofit animal rescue groups and shelters in the NYC area, ranging from the ASPCA to neighborhood-based rescue groups.

LOS ANGELES, August 25, 2009 — Adopt-a-Pet.com, North America's largest non-profit pet adoption web service, announces the official launch of TwitterACritter, a new social media campaign that uses Twitter to spread the word about adoptable pets in shelters.

Washington, DC, August 3, 2009 — The Direct Marketing Association's Nonprofit Federation (DMANF) today announced the American Society for the Prevention of Cruelty to Animals (ASPCA) as the winner of its 2009 Nonprofit Organization of the Year Award.

July 16, 2009 — Endangered species and habitats under stress will get a much-needed lift this week thanks to $700,000 in grants being awarded by the non-profit SeaWorld & Busch Gardens Conservation Fund to wildlife protection projects in the U.S. and around the world.

Portland, ME, June 2009 — The Planet Dog Foundation (PDF), Planet Dog's non-profit arm, is proud to announce the recipients of their latest grants.  Grants ranging from $3,000- $7,000 have been awarded to Assistance Dogs of the West; Gabriel's Angels; Hearing and Service Dogs of Minnesota; NEADS; Susquehanna Service Dogs; Teacher's Pet and Working Dogs for Conservation.