Acquisition

A monthly donor calling up to cancel is a dreaded call for any organization. It’s something nobody wants to hear. But it’s important to respond in the right way...

There is a lot of talk these days about fake news. Fake news is intentional misinformation. Falsehoods. I recall getting an email from a friend during the 2008 presidential election. The information presented was shocking, but appeared to be from a “reliable” news source. I spent 15 minutes on Google and found that the information was completely false...

Fundraising Transformed founder Tammy L. Zonker tells colleagues that the key to a lasting relationship is to know the five donor love languages. These languages are based on Gary Chapman’s “5 Love Languages...

It’s still one of the chief complaints among nonprofit CEOs: Board members not engaged enough in fundraising. It’s frustrating to have the responsibility fall back on you. It’s too hard and demoralizing to think you’re in this alone. It detracts from the rest of the competing priorities you need to address...

The National Park Foundation is commemorating the National Park Service’s 100th anniversary with its $350 million Centennial Campaign for America’s National Parks...

While “winning the lottery” and “find that pot of gold” are nice strategies to dream about, there are some more practical things you can do to get a better understanding of who your donors are—and they won’t require any more expenditure of your already stretched budget...

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

Your donors are not ATM machines and people you only communicate with when you need money. They are your partners, and you can’t do your work without them. Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind. Show your donors how they’re…

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back...