Acquisition

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

Today, due to emerging technologies, most nonprofit supporters are basically inundated with noise. So much noise, in fact, that all of us are becoming extremely selective in what we read and how we respond. (How can we not? We’re swimming in information day in and day out!)...

In the nonprofit sector, we wear a lot of hats. We all do it anyway because we care about the mission. We are a passionate bunch. But let’s face it, despite our passion, we all need to get a lot accomplished with a limited budget and limited time to do so. We also need to recognize that cross-team collaboration is vital to fulfilling the mission. Enter growth hacking for nonprofits...

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

The best monthly donor prospects are donors who currently give you gifts of $100 or less. They are not your big check writers; if they did send you a $100 check, it was probably a stretch gift for them. Instead, monthly donor prospects are donors who can make small gifts more often...

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...

Last month, the NonProfit PRO team attended the 2017 Association of Fundraising Professionals’ International Conference, which took place in the beautiful city of San Francisco. While we walking around the exhibit area, we saw something that caught our eyes—a diversity board! The Alford Group, a professional consulting partner helping board leaders, organizational management and community…

It is true that people give to people. If you are interested in a long and satisfying career in fundraising, get out of the office and engage others. You will be amazed at what you’ll learn about others and yourself...

In this webinar, you’ll learn tips and tricks of how to use data and storytelling to create impactful solutions for your nonprofit.

I’m a total convert on the topic of monthly donors. I’ve seen its power and how it has kept an organization going after a major disaster. I’ve seen how it generates 50 percent of an organization’s revenue. I’ve seen that even small tweaks to organizations’ communications can make a difference...