Are We Ready for These Young Kids?
Now, I realize our industry is no stranger to trying to understand the younger generation. And no one is debating that many of our donors are from the older generations. But we also know that those donors are aging, and all nonprofits are focused on trying to engage individuals along the entire life cycle. Young adults might not have much money, but they have time for volunteering and participating, and they also have a lot of friends — meaning their networking reach can be extensive.
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.