Are We Ready for These Young Kids?
But it’s not as simple as just leveraging the digital space for the event. All the other elements of their expectations must be met. They need to get to information on the events quickly, and they need to find the right level of detail.
Additionally, this generation needs a different approach to recognition. As an example, these individuals aren’t willing to wait until the day of the event to find out about their progress or ranking in the fundraising competition. They are well-connected, so they expect everything about how the nonprofit runs the event to be digitally connected — not to mention accurate to the minute. Simply put, this is how they run their lives, so why would they expect a business or organization to be any different?
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.