Where Have All the Glowers Gone?
Fast-paced, multimedia communications encourage people to be a mile wide and an inch deep. We care deeply about a lot of important things, but the feeling is transitory. We share our righteous indignation on a few social media, feel good about ourselves for a moment and move on. We feel we’ve done our part.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.