Where Have All the Glowers Gone?
The ad’s copy consisted of a caption that started under the Hitler picture and concluded under the anti-war protester. Wrath, it said, was “The only emotion powerful enough to start a war … and stop one.”
That ad came to mind the other day when I got what must have been my third or fourth email with a subject line that said something like, “Willis, can you believe what so-and-so said?!?” or, “Willis, this is inexcusable!” or some similar headline designed to reinforce my sense of righteous indignation.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.