What If Mark Twain Was Your MGO?
“It ain’t what you don’t know that hurts you. It’s what you do know that ain’t so.” — Mark Twain
Great wisdom is always cryptic. Parables, allegories, metaphors — these are the ways great thinkers express great truths. It’s up to the rest of us to determine how to apply those insights in ways that make our own lives better and more rewarding.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
