What Fundraisers Can Learn From Zappos
It's been years since I've heard fundraisers use the term "stewardship" to describe part of what they do, but that's really what we're talking about here. In fact, fundraising hasn't really changed much — we've just adopted more of the language for-profits use and found ourselves drowning in a sea of new ways to do it.
As consumers, we've all had great and terrible customer services experiences. But somehow we fall asleep at the wheel when it comes to how we do our own work. Maybe it's time to go buy some new shoes. FS
Sarah Durham is founder and principal at Big Duck. Reach her via e-mail at firstname.lastname@example.org or follower her on Twitter at @BigDuckSarah
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).