What Fundraisers Can Learn From Zappos

It's been years since I've heard fundraisers use the term "stewardship" to describe part of what they do, but that's really what we're talking about here. In fact, fundraising hasn't really changed much — we've just adopted more of the language for-profits use and found ourselves drowning in a sea of new ways to do it.

As consumers, we've all had great and terrible customer services experiences. But somehow we fall asleep at the wheel when it comes to how we do our own work. Maybe it's time to go buy some new shoes. FS

Sarah Durham is founder and principal at Big Duck. Reach her via e-mail at sarah@bigducknyc.com or follower her on Twitter at @BigDuckSarah