Weber Shandwick Social Impact Survey Finds 88% of Nonprofits Experimenting With Social Media While Struggling to Demonstrate its Value to Their Organizations
Only 51% of Organizations are Active Users of Social Media
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WASHINGTON, November 12, 2009 — The vast majority of nonprofit organizations (88%) are experimenting with social media to engage key audiences, but a significant majority (79%) are uncertain of how to demonstrate social media’s value for their organizations. Only half (51%) report active use of social media. The results are contained in a new survey by Weber Shandwick’s Social Impact team conducted with KRC Research. The research was conducted among 200 nonprofit and foundation executive directors and senior communications officials in July - August 2009.