WASHINGTON, November 12, 2009 — The vast majority of nonprofit organizations (88%) are experimenting with social media to engage key audiences, but a significant majority (79%) are uncertain of how to demonstrate social media’s value for their organizations. Only half (51%) report active use of social media. The results are contained in a new survey by Weber Shandwick’s Social Impact team conducted with KRC Research. The research was conducted among 200 nonprofit and foundation executive directors and senior communications officials in July - August 2009.
MINNEAPOLIS-ST. PAUL, Minn., June 4, 2009 — The Minneapolis-St. Paul office of Weber Shandwick has been chosen by the National Marrow Donor Program to head the organization's largest annual awareness campaign. The "Be The Match(SM) Marrowthon" campaign, which runs June 8-22, will work to reach a diverse audience of current and potential bone marrow donors and advocates. For thousands of people with leukemia and other life-threatening diseases, a marrow transplant offers a second chance at life.
NEW YORK, June 2, 2009 — Weber Shandwick announced today it has launched a global Social Innovation specialty group. Social Innovation expands and deepens the firm's ongoing work for clients interested in corporate responsibility, sustainability, strategic philanthropy, cause marketing, and advocacy. Using its own proprietary "3C" approach to advancing successful societal and environmental initiatives on behalf of clients, the specialty practice offers custom-designed programs that empower Consumers, guide Companies, and strengthen Communities.