Wanted: Fund-raising Ideas

June 7, 2009, NEW YORK, JTA — Whoever thought you’d see a former U.S. poet laureate singing a kitschy jingle on YouTube asking for funds for a small nonprofit that most of his readers have never heard of?

In today's great economic meltdown, nonprofits are searching for alternative ways to raise money, even if it means calling a favor from Robert Pinsky.