Volunteers: Where to Find Them, How to Use Them
In Canada, according to Imagine Canada, the numbers tell a different story (at least in 2010). The companies that were most likely to have their employees volunteer for nonprofits and supported their fundraising for nonprofits as well in Canada were the financial services and professional services industries.
Aside from knowing that these general categories are going to be the ones who give, what else can you do? Start by contacting companies physically closest to you.
What are you prepared to offer in exchange for the company’s help? (Example: gaining skills, making social and professional contacts, PR opportunities.) What type of help do you need? Are you hoping to use the company as an access point to individual employees, or do you want to recruit employees as a group? How flexible are you about scheduling? What resources above and beyond people are you hoping to get? For example, if the company says, OK, we’re coming to trim your shrubbery, are you expecting volunteers to bring their own tools?
Answer these questions and take your corporate volunteer program to the next level!
Mazarine Treyz is a fundraising speaker and the author of wildwomanfundraising.com, as well as author of “The Wild Woman’s Guide to Fundraising,” “The Wild Woman’s Guide to Social Media” and “Get the Job! Your Fundraising Career Empowerment Guide.” Reach her at email@example.com or on Twitter at @wildwomanfund