Volunteers: Where to Find Them, How to Use Them
Why? Because studies have shown that volunteering helps corporations retain staff. It positively affects their bottom lines to retain staff. That makes shareholders happy.
According to a recent study of 240 companies by the Committee Encouraging Corporate Philanthropy (CECP): “As corporate profits declined in 2008 and 2009, cash giving budgets were tightened and some corporate contributions professionals looked within their companies to find unique ways to continue supporting communities.
“Many U.S. companies offered volunteer support to nonprofit partners, in addition to funds, in a given year.
“As you can see from the diagram [figure 18 in the right box], Paid-Release-Time offerings increased both for companies that increased total giving and decreased total giving from 2007 to 2012.”
Bottom line: More and more corporations are shifting from direct cash donations to the corporate volunteering model.
How can you apply this? Did you know that corporate volunteers expect more?
If corporate volunteers volunteer through their companies, they expect you to be organized. They want to know in advance exactly what they will be doing. So to get ready to give corporate volunteers the time of their lives, start by getting organized.
Why not try creating an information pack for corporations? An information pack can show you’re more organized than the average
If they know you’re organized, they’ll be much more interested in volunteering with you.
Your corporate volunteering information pack should include (via volunteer.ie/resources/factsheets-guides):
- Mission and values of your organization
- Information about how your programs change the world
- How volunteers support the work of your organization.
What you do with volunteers
- How many volunteers do you normally have at any one time?
- What roles do they generally have?
- How could corporate volunteers be included into your programs? What type of role could they have?
Examples of projects you need volunteers for