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Joe Boland
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E-mail marketing
“If you do e-mail marketing right, it can really grow your business,” Mintz said. “If not, people will think you’re spam.”
You certainly do not want your e-mails to be filtered as spam, so make sure to avoid sending unsolicited and unwanted e-mails, e-mails from an unknown sender, and e-mails with dubious or no opt-out. If donors and supporters see your e-mails as spam, connecting with them online becomes that much more difficult.
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