UNICEF Leverages Critical Mention for Real-Time Campaign Monitoring

NEW YORK, NY, Jan 26, 2009 — Critical Media Inc., the leader in global broadcast intelligence solutions, today announced that the United States Fund for UNICEF is leveraging its Critical Mention Web-based television search and monitoring platform to track message penetration and brand perception across the broadcast landscape. With Critical Mention, UNICEF maintains keyword-searchable access to more than 15,000 hours of broadcast content per day to constantly monitor the effectiveness of its communications in broadcast markets across North America.