UNICEF Leverages Critical Mention for Real-Time Campaign Monitoring
United States Fund Measures Message Penetration to Maximize Fund-Raising Efforts With Leading Broadcast Tracking Platform
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The state of the global economy has created mounting concerns for non-profit organizations that rely on the donations of individuals, non-governmental organizations, foundations and corporations to sustain growth and support their underlying philanthropic objectives. The ability to measure which campaigns and messages are the most effective in fundraising becomes even more critical as organizations fight for valuable airtime in a crowded media environment.
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