UNICEF Leverages Critical Mention for Real-Time Campaign Monitoring
"The economic downturn has made it especially crucial for non-profit organizations to gauge the effectiveness of their communications and key in on which messages are resonating most with broadcast audiences," said Sean Morgan, CEO, Critical Media. "The services we provide through our Critical Mention platform enable the U.S. Fund for UNICEF to leverage the most comprehensive broadcast infrastructure in the world to measure awareness for each unique fundraising campaign. We look forward to contributing to its future endeavors and are committed to helping UNICEF and other non-profits achieve their philanthropic goals in any way we can."
About Critical Media
Critical Media Inc. is a company at the forefront of real-time broadcast media capture, search, syndication and information services. The company provides tools and services to content consumers, providers, distributors and advertisers, leveraging its real-time broadcast capture infrastructure. Every day, Critical Media digitizes and monetizes over 15,000 hours of keyword searchable broadcast content from four continents. The company is comprised of two divisions: the Information Services Group, which markets Critical Mention(TM), the company's dynamic real-time business intelligence platform, utilized by 25 percent of the Fortune 100; and the Broadcaster Services Group, focused on building the world's largest ad-supported repository of fully searchable, authoritative video news and information (ClipSyndicate), while providing broadcasters and content owners with risk-free, streamlined solutions such as its clip publishing platform (Syndicaster(TM)), and other solutions intended to take all complexity out of distributing and monetizing their video assets online. Critical Media was founded in 2002 under the name Critical Mention by Sean Morgan, one of the founders of Screaming Media — the largest text syndication company on the Internet now owned by Dow Jones, Inc., and is headquartered in New York City. For more information please visit www.critical-media.com.
For more than 60 years, UNICEF has been the world's leading international children's organization, working in over 150 countries to address the ongoing problems that contribute to child mortality. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. While millions of children die every year of preventable causes like dehydration, upper respiratory infections and measles, UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival. For more information about UNICEF, please visit www.unicefusa.org.