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Leads to follow
Here are two examples of online advocacy campaigns. First, Breast Cancer Fund, an organization that works to eliminate the environmental causes of cancer, provides new site visitors with an opportunity to sign a petition to ban BPA (the "endocrine-disrupting chemical bisphenol A") from all food and beverage containers. Second, Slow Food USA, a movement to "link the pleasure of food with a commitment to community and the environment," engages prospective members with Time for Lunch, a campaign to bring healthy and nutritious lunches to kids in school.