Understanding and Engaging the Next Generation of Philanthropists, Part 1

There is no denying that the most generous donors tend to be older. As such, they should — and do — receive a lot of attention from fundraisers. Nonprofits cannot afford to neglect their best donors.

That doesn't make engaging the next generation of philanthropists any less vital, however. As you know, studies show that the longer a donor has been involved with an organization, the more loyal and valuable that donor is. Thus, fundraisers must always be on the lookout for ways to engage young donors now to establish a relationship that will bear fruit for years to come.