Top 25 E-mail Marketing Terms You Should Know

Signature file (or sigfile, for short): A tagline or short block of text at the end of an e-mail message that identifies the sender and provides additional information such as company name and contact information. Your signature file is a marketing opportunity. Use it to convey a benefit and include a call-to-action with a link.

Spam or UCE (unsolicited commercial e-mail): E-mail sent to someone who has not opted-in or given permission to the sender. Characteristically, spam is unwanted, unexpected e-mail from a sender unknown to the recipient.

Targeting: Selecting a target audience or group of individuals likely to be interested in a certain product or service. Targeting is very important for an e-mail marketer because targeted and relevant e-mail campaigns yield a higher response and result in fewer unsubscribes.

URL (or universal resource locator): A Web site, page or any other document address or location on the Internet.

Viral marketing: A type of marketing that is carried out voluntarily by a company’s customers. It is often referred to as word-of-mouth advertising. E-mail has made this type of marketing very prevalent. Tools such as “send this page, article or Web site to a friend” encourage people to refer or recommend your newsletter, company, product, service or specific offer to others.

Read more, useful Constant Contact whitepapers here.