Top 25 E-mail Marketing Terms You Should Know
Opt-out (or unsubscribe): To opt-out or unsubscribe from an e-mail list is to choose not to receive communications from the sender by requesting the removal of your e-mail address from their list.
Permission-based e-mail: E-mail sent to recipients who have opted-in or subscribed to receive e-mail communications from a particular company, Web site or individual. Permission is an absolute prerequisite for legitimate and profitable e-mail marketing.
Personalization: Addressing individual recipients by first name, last name or both dynamically in an e-mail. Personalization can also include a reference to previous purchases or other content unique to each recipient. Avoid using personalization in the subject line of your e-mails as this is a tactic widely used by spammers.
Rental list (or acquisition list): A list of prospects or a targeted group of recipients who have opted-in to receive information about certain subjects. Using permission-based rental lists, marketers can send e-mail messages to audiences targeted by interest category, profession, demographic information and more. Renting a list usually costs between 10 cents and 40 cents per name. Be sure your rental list is a true permission-based, opt-in list. Permission-based lists are rented, not sold. Don’t be fooled by a list offer that sounds too good to be true or by someone who tries to mislead you by calling their list “targeted” or “clean” without certifying that it is permission-based.