Today's Featured Blog Posts
Top 10 Reasons Why a Fundraising Campaign Flops
"It could be summarized by saying that your appeal simply wasn't interesting enough. Typically only small portions of the appeal are read (or scanned), so you've got to pique their interest and do so with a twist. Readers — donors or members — need to be able to grasp the main idea and its benefit within a few seconds of looking at your campaign." Read the full post.
What the FOAC is wrong with my response rates?
"Before you shoot your copywriter because he or she hasn't been the creative cash cow you hoped, I strongly suggest you consider this acronym for direct mail success." Read the full post.