Today's Featured Blog Posts
How Tweets Influence Political Donations
"The average Twitter user is 68% more likely to visit a campaign donation page than the average Internet user. This likelihood increases when Twitter users are exposed to political Tweets either from political handles they follow, retweets by users they follow, Promoted Product campaigns by a political handle, or searches on political terms. Twitter users exposed to any of these kinds of political Tweets are almost twice as likely (97%) as other Twitter users to visit an online political donation page." Read the full post.
Is Your Company Barking Up the Right Fundraising Tree?
"Corporate competitive crowdfunding is the hot new buzzword helping to define one aspect of corporate giving, a charitable category that has been on the rise. In fact, according to a 2011 report by the Committee Encouraging Corporate Philanthropy, 65% of corporations increased their corporate giving from 2009 to 2010, and 53% gave more in 2010 than they did before the economic downturn in 2007. With so many companies jumping on the corporate philanthropy bandwagon, it's important to not be left behind. Crowdfunding is an excellent tool to lead the way." Read the full post.