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Why do mystery shopping results always shame fundraisers?
"With a few notable exceptions most charities they tested are lousy at thanking, welcoming and keeping in touch with donors. As a profession it simply isn't good enough and the end result is that it costs more and more to recruit new donors, people get fed up with giving and fundraisers get tarred with the same brush as banks and utility companies in the bad service stakes." Click here to read the full post.
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