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Twitter donors worth the most on social media
"In a study on the average gift value of donors directed to JustGiving pages via social media, Twitter prompts came out on top, with an average gift from someone coming from a Twitter link worth £30.26, compared with just £18.33 on Facebook. Facebook, however, remains the vastly more popular social network for JustGiving donors, accounting for 97 per cent of all visits directed through a social media source — in contrast Twitter facilitates a tiny 1 per cent of all visits from social media sources." Click here to read the full post.
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