Today's Featured Blog Posts
Let's Go Back to Basics
"While recently making small contributions to several Australian, New Zealand, Hong Kong, and Singapore organisations, I was surprised by the lack of donor care shown by staff during these interactions. A large percentage simply approached it as a task, asking me for my name, address and credit card details. Some appeared to want to get off the call as quickly as possible. Some did not thank me for the contribution, very few offered me a menu of choices to fund at their organisation, and rarely did the staff person ask me for my telephone number or Email address. All around, there were many missed opportunities." Read the full post.
7 reasons why putting numbers in your blog post headline isn't all markety
"Numbers in the headlines of blog posts are widely known to help drive traffic--you know, those "8 ways to remove rust from your car" and "27 ways to increase blog traffic" posts. But while that formula's new to bloggers, perhaps, it's an old standby in magazine publishing. Back in the day, and even today, a good cover line on a magazine more often than not reduces the content to a number, even if that number never shows up in the article or sidebar, because it works to help readers grab the issue off the newsstand. These days, it helps them click on the link or article." Read the full post.